Digital marketing markets your products or services through electronic means, online or offline. Today, it is an umbrella term for different techniques used to promote or advertise online, such as SEO and SEM. It may also encompass social media, content, email and affiliate marketing, and pay-per-click advertising. SEO and digital marketing go well together, especially when it involves a strategy with all the best practices and tools to increase your website’s visibility on major search engines like Google.

Why SEO?

Search engine optimisation is among the digital marketing techniques that can get you seen online. It aims to help you rank higher in search results pages when people type in keywords or key phrases relevant to your business and content. The higher you rank, the more visible you are to a target audience and others interested in what you have to offer.

Is it necessary?

Many individuals rely on Google to find what they need, whether it’s information or a business. They use their computers or mobile devices to access search engines, and when results come up, they are likely to tap or click on the links shown on the first page. That’s why websites appearing on the first search results page typically get 95 per cent of web traffic, and that number significantly drops when your site is on the second page.

SEO and digital marketing specialists keep themselves up-to-date with search engine algorithms to determine how websites are ranked. They look into factors such as keyword usage, site speed, website structure and usage, mobile-friendliness, and the quality and number of outbound and inbound links. It’s easy to overlook them when you have a website for the sake of having one. As a result, your target audience is unlikely to find it on the first page of Google.

That’s why you need SEO in digital marketing to succeed. It will increase brand awareness and traffic and ensure a user-friendly and easy-to-navigate website. Be sure to work with experts with extensive experience in increasing a website’s exposure in Google, so you have better chances of reaching your target audience. With their help, you can also improve your local search rankings and digital marketing strategy.