Social Media Marketing Tips For Your Business

Social media marketing is the easiest and most cost-effective way for brands to establish their presence and connect with relevant customers online. But how do you use social media as a powerful tool to grow your business? We’ll deep dive on marketing through social media that not only increases brand awareness and also scales your business.

1. Create a Social Media Strategy

The first step to creating a social media strategy is to identify where you want to focus your efforts. Do you want to target the right social media platforms? Do you need to target customers in specific demographic or geographic locations? Do you want to create your own social media accounts? These are all questions you need to answer before crafting your social media marketing strategy. Once you have identified the audience and channels that are most relevant to your business, it will be easier to craft your strategy and set goals.

Steps To Create A Social Media Strategy

Choose which platforms are most important for your audience and focus on those channels. You don’t have to be in all social media channels.This is why researching and choosing the right platform that suits your business is important before creating an account.

Choose the Right Platform

When it comes to social media, brands can’t ignore a platform just because it’s not its number one. Every platform can offer different tools for the business to make the most of their promotional or advertising content, so pick the platform that’s right for you.

Facebook is undoubtedly the most popular social media platform and it has millions of users every day.  Recent reports show that Facebook has 2.910 billion monthly active users by October 2021. However, you need to choose the right channels and platforms depending on what your business specialises in. If your business serves a wide age range of customers, Facebook is a great option for you. If you are interested in driving conversations with your audience, then Twitter might be a good platform to look into.

2. Getting Started on Social Media

First, you must create your business or brand page on your social media platform of choice. This is important so your customers and potential prospects can get to know you and trust you. Then, fill up all the necessary information such as: contact, your website link, or store opening hours so that your customers know the basic details pertaining your business.

The next step is to ensure that all visuals and communications are consistent to your brand identity, so that your current and potential customers understand what your business is all about.

3. Engage With Your Audience & Make It Personal

In order to successfully leverage social media marketing strategies, brands need to connect with their audience. Businesses who are able to put their customers in the center of the decision-making process, and ultimately, maximise profits, are going to be able to successfully sell their business on social media.

To effectively leverage social media marketing to sell your business, it is important for you to understand your audience. You can achieve this by engaging with your audience and understanding their likes and dislikes. This gives you the insight necessary to be able to target them in a specific way on social media.

4. Show Off Your Products and Services

When looking to promote your company’s products or services, it’s vital that you post images of your merchandise to gain followers’ attention. This is because posting pictures and videos of your product can make it look more appealing and unique. You can also use professional pictures to introduce your business and give some insight into your products and services.

Drive Sales Via Authentic Content

By creating content that’s relevant and authentic to your business and customers, you can deliver valuable messages that resonate with your audience. That’s because consumers are very tuned in to posts and news that reflect on them. If you post content that mirrors your followers’ personal experiences, it can really resonate with them and drive them to take action.

Sell your products

You can effectively promote your products and increase sales using social media channels. To be honest, you can use many different social media platforms to sell products – including Facebook, Instagram and Tiktok. But Facebook app (including IG) is most effective to stick to one platform that is easiest for you to reach your target audience because people are already on the platform on a daily basis. So you’ll only need to meet your customers where they are.

Facebook Ads allow you to create ads that target a targeted customer audience. The best part is that you can include a message to make your ad more appealing and personal to your customers.

Here’s Facebook’s Guide on Creating Ads.

Share offers and discounts

Since there are a lot of social media platforms, each of them serves its own function depending on which ‘slot’ it fits to in the sales funnel. For instance, if you’re using Facebook and Google, you can use Facebook as the first touchpoint for the customers to see the offer, then you will use Google to capture them in consideration level when they are searching for your brand website.

Share photos and videos

Social media is all about visuals and videos are very powerful. Apart from communicating how your product works, they can also entice prospects to download the app, look at other products, or even purchase from your website. Whether you choose to engage with a social media marketing agency or it is your own in-house social media manager, it is important to have content planning for your social media channels.

Pay Attention To Your Landing Pages

You can have the best visuals on social media, but if you don’t use landing pages or direct users to the right one, then the customer journey ends there. This is why if you want to build a strong customer base, then you need to create an attractive landing page that helps your brand establish a positive reputation. Getting people to land on the page is only the first step, you want them to also stay for long period of time and browse around your website.

5. Measure Your Results

Do you measure the ROI of your social media marketing efforts? If you’re just starting out, start small and measure the number of followers your social media accounts have. Once you start to make progress on your reach, you can gradually increase the number of posts you create to grow your business, and the number of followers on your social media accounts. Then, when it’s time to make that next push to grow your social media presence, you can measure the number of followers you now have.

This step is really important because when you measure your results and use data as insights, it could continuously be used to optimise your social media marketing strategy for the near future.

Of course, finding the right social media marketing platform and strategies for your business can be complicated. If you’re looking for an innovative team with years of experience under its belt, we’re here to help. It’s likely that our team has seen what you’re facing and can deliver the perfect solution—whether your project is large or small, digital or traditional, or something else entirely.