Search engine optimisation, or SEO, is still one of the most effective ways to grow your business online. Search engines are 10 times more successful in driving traffic to shopping sites than social media. In 2022, the popularity of social media marketing was at an all-time high, but SEO remained the most efficient way to generate high-converting traffic.
The problem is, with so many SEO providers out there, it’s hard to know whom to trust and what really works. That’s why we’ve put together this comprehensive guide on choosing the right search engine marketing company for your business in 2022.
- Look at the company’s performance track record.
If the agency has a history of successful SEO campaigns, they’re likely to deliver results for your business. The best way to verify an agency’s track record is to request case studies and examples of their previous work. This will give you a good idea of the kind of results they’re capable of delivering.
- Make sure the agency has a solid understanding of your business goals.
A good SEO agency will take the time to understand your business goals and objectives before developing a strategy. This ensures that the campaigns they run are aligned with your overall business goals. It’s often best to choose a local SEO agency that understands the nuances of the local market in which you operate.
- Visit the agency’s website and blog.
This may seem obvious, but it’s important to ensure the agency you’re considering is actually practising what they preach. Visit their website and see if they’re using SEO best practices on their own site. Are their blog posts optimised for search engines? Do their pages load quickly?
Keep these three tips in mind when searching for an SEO agency in 2022, and you’ll be sure to find a local SEO agency that can help you grow your business online.