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Shoe Mo Brunei
Shoe Mo is South East Asia’s shoe & sneaker care service brand. They use standardised process, 100% hand washed, to take care of the shoes and give them a refreshed look. Their signature services include: cleaning, repair, repainting, unyellowing treatment, water repellent, deodorizing and customization. Here, we take a look at how we implemented performance marketing strategies for Shoe Mo Brunei.
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Shoe Mo Brunei

Shoe Mo Brunei is looking to improve leads & engagement across all digital communications channels as the recent pandemic happened, many retail stores are struggling to get in-store traffic, Shoe Mo are no exception. We approach Shoe Mo with a long term strategy to grow consistent traffic & sustainable leads. By integrating performance marketing strategies with unique creative direction, within weeks Shoe Mo’s conversion rate improved over 52%.

Challenge

Shoe Mo Brunei is looking to improve leads & engagement across all digital communications channels as the recent pandemic happened, many retail stores are struggling to get in-store traffic, Shoe Mo are no exception. We approach Shoe Mo with a long term strategy to grow consistent traffic & sustainable leads. By integrating performance marketing strategies with unique creative direction, within weeks Shoe Mo’s conversion rate improved over 52%.

Strategy

We work with the Shoe Mo team and figure out what type of communication to adapt in order to gain the leads more efficiently. We settled on WA & FB Messenger as the main channel to retrieve leads. Besides that, our internal graphic designer adapted contents that are bright, engaging and optimized as a scroll stopper to maximize the conversion possibility.

As for the campaign type, we suggested Shoe Mo to adapt FB Messenger campaign with A/B test between WA & FB Messenger, as this is to create conversion between potential audience & business. Speaking from experience, the more connections you have with your customers, the easier you can convince them.

Other than that, we specify the targeting towards direct audiences that are closely related to the business model and expand based on that as well. In order to bring our Shoe Mo team with the best and sustainable growth for a long term.

Results

After a couple weeks of tweaking, the high traffic and leads are what keep the Shoe Mo team busy. As a result the team were spending their time efficiently. As seen in the Instagram statistics, the Instagram reach recorded an increase of 6.3% while the Facebook page reach was down by 15.4%. This tells us that we needed to increase our ads spending on Instagram more than Facebook.

Launched

2021 Q2

Platform

WordPress

Digital Marketing

SEO / SMM

More Highlights

More images of the website design.

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