We work with the Shoe Mo team and figure out what type of communication to adapt in order to gain the leads more efficiently. We settled on WA & FB Messenger as the main channel to retrieve leads. Besides that, our internal graphic designer adapted contents that are bright, engaging and optimized as a scroll stopper to maximize the conversion possibility.

As for the campaign type, we suggested Shoe Mo to adapt FB Messenger campaign with A/B test between WA & FB Messenger, as this is to create conversion between potential audience & business. Speaking from experience, the more connections you have with your customers, the easier you can convince them.

Other than that, we specify the targeting towards direct audiences that are closely related to the business model and expand based on that as well. In order to bring our Shoe Mo team with the best and sustainable growth for a long term.

After a couple weeks of tweaking, the high traffic and leads are what keep the Shoe Mo team busy. As a result the team were spending their time efficiently. As seen in the Instagram statistics, the Instagram reach recorded an increase of 6.3% while the Facebook page reach was down by 15.4%. This tells us that we needed to increase our ads spending on Instagram more than Facebook.