Driving traffic and clicks is essential to the success of any online business, but with so many different ways to go about it, it can be difficult to know where to start. If you’re struggling with or just starting your business, there are two options to get traffic: do it yourself or hire a digital marketing agency.
You won’t have to pay anyone when you do it yourself, and you’ll be in full control of your traffic. However, this will be too much work and may not always be practical. Hiring an agency can be expensive, but it takes the burden off of you and can result in more targeted and successful traffic campaigns.
Whatever route you decide to go, certain performance marketing strategies will help you drive traffic and clicks. Here are the most effective ones:
- Search engine optimisation (SEO)
One of the most powerful and effective ways to drive traffic to your website is through SEO. Optimising your site’s content and structure makes it easier for search engines to find and index your site, which will help you rank higher in search results.
2) Website development and maintenance
Having a well-designed and functioning website is crucial if you want to attract traffic and turn them into customers. Your website should be quick, easy, and responsive, as well as provide relevant and keyword-rich information. But it’s not enough to simply have a website—you must also update it on a regular basis with fresh material to keep visitors coming back.
3) Social media marketing
Almost every person in the world is on some form of social media, which makes social media marketing an incredibly powerful tool for driving traffic to your website. By creating and sharing engaging content on these platforms, you can attract more visitors to your site and even convert them into customers or clients.
These are just a few of the many performance marketing strategies that can be used to drive traffic and clicks to your website. If you’re unsure where to start, consider hiring a digital marketing agency to help you get the most out of your online presence.