Improving your search engine ranking can lead to higher traffic and visitors to your website, increasing your chances of getting more potential customers. However, achieving that can be challenging, especially when you want to rank in a specific country. To rank on Google’s first page in Brunei, you need to work with an SEO digital marketing specialist to avoid the guesswork. They are up-to-date with the algorithms and standards of the search engine, and they can apply these when optimising your website’s structure, content, and design.

It helps to understand how Google ranks websites, so you can determine how to boost your ranking. For instance, Google uses a spider to crawl the web regularly to identify and index pages. The process is automatic, but website owners may submit their URLs to let the spider find them easily.

You can also refer to Google for building a search engine-friendly website. Here’s what they advised:

• High-quality content – Use information-rich content to satisfy your visitors and encourage other site owners to link to it. Discuss topics relevant to your industry or niche, and use words your target audience will likely type when searching.
• Let other sites link to yours – Backlinking is a strategy for successful SEO digital marketing, but make sure reputable and relevant sites link naturally to yours.
• Improve your website – Ensure a user-friendly site that is easy to navigate and view on any device.

Try local SEO

Local SEO can fine-tune your website to be more visible in local searches conducted in Brunei. This way, local customers can easily find you, especially when you have a physical location.

Consider performance marketing

You can boost your SEO digital marketing efforts with performance marketing, which tracks users and their behaviours on your website and other platforms, like social media. It can track and understand your visitors and customers and provide valuable insights you can use to improve your marketing and SEO efforts.