When it comes to driving traffic to your website, combining great content with SEO digital marketing is still the best formula. Google is constantly tweaking its algorithms to ensure that the highest quality content rises to the top of the search results. Here’s what you need to do to satisfy Google’s latest content update.
- Concentrate on people-first material.
One of the most common mistakes of website owners is that they produce content for search engines instead of their target audience. Google’s new update will benefit those who create a satisfying experience for their readers.
Concentrate on creating interesting and informative content, and don’t worry too much about things like word count, keyword stuffing, or other SEO tricks. Ask yourself if your content is something that people will want to read and share. Are you writing because you have something to say or because you want to rank higher in the search results? Are you merely repeating what others have already said, or are you offering a fresh perspective?
- Think quality over quantity.
Another common mistake is producing too much content with various topics hoping that something will stick. This might have worked in the past, but Google is now penalising websites that still use this content strategy.
Instead of writing fluff pieces, focus on creating fewer, more in-depth articles that stay on one topic. In-depth articles tend to be more authoritative, and Google will reward you for it.
- Provide answers to the searcher’s questions.
Google has always been in the business of providing searchers with the information they are looking for. With this update, they are emphasising this even more. So, when creating content, ensure that you answer common questions that people have about your topic.
These are just a few things to remember with Google’s latest content update. Remember, focus on creating quality content that is interesting and informative. If you do that, your SEO digital marketing strategy will be in good shape.